Miller is seen in a Wendy's restaurant cheering on . The answer may surprise you. Rare insight into WNBA revenue and PLL adds Mike Levine to BOD. Loredo said the key for Wendys is a better quality menu than its morning rivals. I think Wendys is very similar. For the third consecutive year, Miller teamed up with Wendys as the fast-food chain is the official breakfast and hamburger of March Madness. September 9, 2022. Actress: Where'd You Go, Bernadette. By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. Reggie Miller is going to be featured in more Wendy's spots. Buy your ticket for the Ad Age A-List & Creativity Awards Gala at AdAge.com/ACGala. He is a big name when comes to college basketball but we also like the fact that he can play with our crew and make them the stars.. - advertsiment spot 2022 Other tags: Wendys commercial 2023, cast, girl 2023, actress 2023, song, new, newest Don't forget Visit Official Wendys Social Network Reggie Miller teamed up with Wendy's for a third year. He is shown putting his arm around her and smiling. Both TV commercials feature a comedic portrayal of NASCAR's "Odd Couple" - Aaron's drivers Mark Martin and Michael Waltrip.The first spots of the campaign launched earlier this year. And yes, I do harbor a few things from the Wendys commercial. The guy in the Wendy's commercial with Reggie Miller is actor and comedian Rick Moranis. 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A Wendy's employee says that when Reggie Millier wants a Baconator -- he needs it immediately. Market data provided byFactset. 1. They are: Fruits are a source of carbohydrates and sugar, which can be used for energy by the body. Today, Miller is regularly compared to Golden State Warriors superstar Steph Curry. 28th March 2021. Media. But what about French fries? Hes been an actual champion as well, and the idea of Reggie being more into Wendys than he is into basketball, and moving into our restaurants has been great for us. Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. It will also air in the womens NCAA Tournament on ABC/ESPN and across all networks including March NASCAR races on Fox, NHL games on ABC, and SportsCenter on ESPN. Wendy's is going all in on college football season in a campaign whose goal is to highlight the limited reintroduction of the Pretzel Pub Bacon . And this year, deeper integration of digital, social and other third screen assets, new live events capturing the excitement around the selection weekend and the finals, and an easing of COVID pandemic restrictions will make for the liveliest tournament atmosphere in three years, predicted Carl Loredo, Wendy's chief marketing officer. He can be seen in a recliner chair, playing a game of HORSE with other workers and even donning special Wendys pajamas and slides. Optimize TV Ad Spend With Q1 2023 Insights. They find a way to make it into my bag. Who is in the new Wendys ad? Likes. Hall of Fame NBA player Reggie Miller is moving back into a Wendys restaurant in a series of lighthearted ads again this year. March Madness is a natural crossover between the brand and its fans, Loredo said in an interview. Wendy's Hot & Crispy Fries TV Spot, 'Fries With That', Wendy's Breakfast Biscuits TV Spot, 'A Hot Buttery Treasure', The General TV Spot, 'Uncle Drew: Everything To Prove', Illinois Office of Tourism TV Spot, 'Welcome to the Middle of Everything' Featuring Jane Lynch, Wendy's $5 Biggie Bag TV Spot, 'Bag Boys', Wendy's App TV Spot, 'Like a Frosty Without the Fry', Wendy's App TV Spot, 'Like a Hamburger Without Fresh Beef', Wendy's $3 Breakfast Deal TV Spot, 'By Chef Tyler', Wendy's Breakfast Baconator TV Spot, 'Chef's Kiss', This site uses cookies to provide you with a great user experience. When Reggie's breakfast Baconator comes through, the team loads his tasty sandwich into a T-shirt gun and fires it directly into the former-NBA star's hands as he lounges in a comfy chair -- the . Check out our FAQ Page. Now with football rapidly approaching, Wendy's has a new breakfast buff named Reggie: Reggie Bush. It is a leaner cut of meat than other parts of the lamb, and has a strong flavor. The campaign was arranged by agencies VMLY&R, Spark Foundry, The Marketing Arm and Ketchum. 2023 Leaders Group. Wendys giving those tuning into the March Madness events interesting offers via the chains app and with delivery. By using iSpot.tv, you accept our, McDonald's McCaf Strawberry Banana Smoothie, McDonald's Minute Maid Blue Raspberry Slushie, Real-Time Ad Measurement Across Linear and CTV, Marketing Stack Integrations and Multi-Touch Attribution. However, instead of playing horse, the crew have changed it up to make things more interesting and relevant. Have questions about this ad or our catalog? To achieve this goal, the team has a special system just for Miller. All rights reserved.The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Leaders Group. I see where theyre coming with that. Real-Time Video Ad Creative Assessment Reggie Miller has decided to move into a Wendy's in Orlando, and he says he loves it so much, he'll never leave. Optimize TV Ad Spend With Q1 2023 Insights. 1 item Im most proud about. Daily updates aggregating the stories and spin from more than 600 outlets across the globe. Subscribe to Ad Age now for the latest industry news and analysis. [COPYRIGHT INFORMATION]If You are owner of this material and want me to delete this material contact me at comerzialcopy@protonmail.ch Source:https://www.tvc. What Yeti has gone out and gotten folks who are truly sportsmen and sportswomenfolks who are in the outdoors and represent what Yei is all about, and they made them into influencers, and not the other way around, chasing celebs who were already famous. The new Wendys commercial features four actors: Morgan Smith-Goodwin as Wendy, Jacob Houston as the Hamburglar, Jonathan Morgan Heit as Grimace, and Danny Trejo as the Taco Bell Chihuahua. The latest personnel hires and promotions, plus exclusive ratings and research from the sports industry. Published on February 24, 2023. Submit ONCE per commercial, and allow 48 to 72 hours for your request to be processed. I did get to keep the pajamas. Here are your FOX Business Flash top headlines. Finally finding his bobblehead, Reggie can't help but bobble his own head as he shakes the head on the figurine of himself while Kathryn emphasizes "it's gonna be a long March.". 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Meanwhile, the employees are irritated, and they're starting to think they made the breakfast too good. Its a great way to engage, Loredo said. Breakfast was the hardest-hit daypart of COVID, and not everybody is back to their same old habits yet, Loredo said. (Wendy's) "I knew coming into this they were going to give us a little bit more leeway on the commercials and how to. So whether its oven-baked bacon, fresh cracked eggs, or biscuits we bake every morning, were bringing a breakfast that breakfast lovers can get excited about.. Because we are not the producers of this spot of other videos that appear on our website, we do not handle most of the data related to Submit ONCE per commercial, and allow 48 to 72 hours for your request to be processed. Wendy's is bringing back familiar elements of whats become something of a slam dunk for the restaurant brand: advertising and promotion tied to the NCAA mens and womens college basketball tournaments. Published August 25, 2020 Advertiser Wendy's Advertiser Profiles Facebook, Twitter, YouTube The company has seen more customers utilizing the breakfast menu as a midmorning snack than a first meal of the day, executives remarked on a recent conference call. Submit ONCE per commercial, and allow 48 to 72 hours for your request to be processed. The five-time NBA All-Star will be seen in four spots. Launching today, Wendy's is paying homage to its classic "Where's the Beef?" ad where the catchphrase was featured on "The Simpsons" and "SNL." All rights reserved. Are they kosher for Passover? Dont tell anyone, but the slippers are, like, thats probably my No. Timely, daily updates provide the latest developments and news relied upon by industry leaders. Marketing Stack Integrations and Multi-Touch Attribution Real-Time Video Ad Creative Assessment A Wendy's employee says that when Reggie Millier wants a Baconator -- he needs it immediately. This means that the final product is safe for those who are lactose intolerant or have other dairy allergies. kathrynfeeney.com Joined December 2010. Javon Johnson is the man who appears next to Andrea-Frances Taylor and their son towards the end of the commercial. Mutual Fund and ETF data provided byRefinitiv Lipper. From now through March 31, fans can also get half off their breakfast when ordering through the app. Sign up for Ad Age newsletters here. When Reggie's breakfast Baconator comes through, the team loads his tasty sandwich into a T-shirt gun and fires it directly into the former-NBA star's hands as he lounges in a comfy chair -- the delivery method lives up to the title of "fast food." Replies. Your email address will not be published. Once verified, the information you provide will be displayed on our site. In the commercial, Kevin plays a very enthusiastic customer who cant seem to get enough of Wendys delicious food. Once verified, the information you provide will be displayed on our site. The Squares the Beef, campaign is meant to remind consumers to look for the square at Wendys for burgers made from fresh, never frozen, beef the brand said. There are four actors in the new Wendys commercial. Reggie Miller TV Commercials We don't make the ads - We measure them Sign up to track 35 nationally aired TV ad campaigns for Reggie Miller. The NBA Hall of Famer is once again hitting the commentary booth for the . DIRECTV NOW TV Spot, 'All the Good Stuff', Wendy's TV Spot, 'Move-In: March Madness' Featuring Reggie Miller, The General TV Spot, 'Uncle Drew: Everything To Prove', Wendy's $5 Biggie Bag TV Spot, 'Bag Boys', Wendy's App TV Spot, 'Like a Frosty Without the Fry', Wendy's App TV Spot, 'Like a Hamburger Without Fresh Beef', Wendy's $3 Breakfast Deal TV Spot, 'By Chef Tyler', Wendy's Breakfast Baconator TV Spot, 'Chef's Kiss', This site uses cookies to provide you with a great user experience. QSR breakfast has been tired and old since 1972, and what we recognized was that Wendys could come in and give consumers a breakfast theyd be excited to wake up for, he said, presumably referring to the year as that's when McDonald's introduced the Egg McMuffin. By Taylor Huang / Aug. 23, 2021 1:26 pm EST. https://www.sportsbusinessjournal.com/Daily/Morning-Buzz/2023/02/27/wendys-reggie-miller-squares-the-beef-campaign.aspx. However, instead of playing horse, the crew have changed it up to make things more interesting and relevant. August 24, 2021. Jordan Denton plays the role of Wendy, seen throughout the commercial in various settings including behind a counter and driving a car. Tony Petitti era begins at Big Ten; Can the Senators really land a $1B deal? Hes best known for his roles in Get Out and The Carmichael Show. The General TV Spot, 'Uncle Drew: Everything To Prove', Wendy's TV Spot, 'Live-In Guest' Featuring Reggie Miller, Wendy's $5 Biggie Bag TV Spot, 'Bag Boys', Wendy's App TV Spot, 'Like a Frosty Without the Fry', Wendy's App TV Spot, 'Like a Hamburger Without Fresh Beef', Wendy's $3 Breakfast Deal TV Spot, 'By Chef Tyler', Wendy's Breakfast Baconator TV Spot, 'Chef's Kiss', This site uses cookies to provide you with a great user experience. Basketball Hall of Famer Reggie Miller will be calling NCAA Mens Basketball Tournament games as March Madness begins, and fans will be able to see him during the timeouts as well. The spot, part of the chain's new basketball-themed campaign, features the former Indiana Pacers star as he moved into a Wendy's restaurant, in Indianapolis, for March Madness, and not allowing Smith . A Wendy's employee says that when Reggie Millier wants a Baconator -- immediately. Five-time NBA All-Star Reggie Miller speaks during the 2012 Naismith Memorial Basketball Hall of Fame enshrinement ceremony in Springfield, Massachusetts, September 7, 2012. 4. Basketball HOFer Reggie Miller is partnering with Wendys for the fourth straight year to star in new creative spots for the Squares the Beef campaign. Eggo waffles, Read More Do Eggo Waffles Have Dairy?Continue, You can eat fruit on a carnivore diet, but it is not necessary. By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Leaders Group. More than two decades of archival stories, profiles, research and data. Submissions should come only from actors, their parent/legal guardian or casting agency. Dont miss the latest news. The ad spots, along with the promotional deals they . Click below to sign in. While Eggo does use milk in their waffle batter, it is actually non-dairy milk. She might be on edge because she already has H.A.L.F.O.F.F. So Wendy's is returning it.". A slow recovery from the pandemic has made for some fitful growth. You may unsubscribe at any time. Agencies Ketchum, VMLY&R, Spark Foundry and The Marketing Arm worked with Wendy's on the campaign. They are: 1. Reggie Miller teamed up with Wendy's for a third year. We love to be where our fans are, and clearly, the passion around March Madness and college hoops, for women and men, is super important to our fans. Activate your account. The 30-second spot, which goes live on Monday, February 27, references the square-shaped, never-frozen beef patty in Wendy's hamburgers. Wendy's, the official breakfast and hamburger of March Madness, has called upon NBA legend Reggie Miller to suit up again for a new campaign. "This is my third year working with Wendys, and arguably, these set of commercials and working with them have got to be one of my all-time favorites," Miller told FOX Business in a recent interview. By using iSpot.tv, you accept our. But the daypart is picking up as weve been able to entice them to try the new breakfast.. Reggie Miller @ReggieMillerTNT . First used in a 1984 Wendys commercial, Wheres the Beef? became a meme that permeated the culture. "I always find a way to kind of slip those in my bag. This year's ads include "six commercials featuring Miller, largely more as a supporting . . I think thats pretty impressive. A Wendy's employee says that when Reggie Millier wants a Baconator -- immediately. (Wendy's), "But another thing I like are the candy-striped pajamas because a lot of people say oh my God did you go to Indiana University? because thats kind of their warmup. Wendys has been an official tournament sponsor since 2017. The second actor is Tichina Arnold, who plays the mother. NBA Legend Reggie Miller Keeps 'Stealing' Wendy's Promotional Apparel From Commercial Shoots. Five-time NBA All-Star Reggie Miller speaks during the 2012 Naismith Memorial Basketball Hall of Fame enshrinement ceremony in Springfield, Massachusetts, September 7, 2012. Register for a free SBJ account to unlock one extra article per month. How to Remove Iron Supplement Stains from Teeth? In those cities, fans will have access to special menu items like Cajun-spiced fries and Bananas Froster, a take on the chains popular Frosty shake. (Wendy's), "I knew coming into this they were going to give us a little bit more leeway on the commercials and how to approach them. Javon Johnson is the man who appears next to Andrea-Frances Taylor and their son towards the end of the commercial. You can connect with Reggie Miller on Twitter, Wikipedia. SBJ I Factor presented by Allied Sports features an interview with Navigate founder A.J. Lastly, Brandon Scott Hughes portrays the male customer who interacts with Jordan Dentons character Wendy throughout the ad spot. She is of Brazilian descent and has appeared in numerous television commercials, music videos, and films. . However, there is a loophole. All rights reserved. Have questions about this ad or our catalog? The lamb flap is a type of meat that comes from the abdominal area of a lamb. Legal Statement. Wendy's recently launched a short series of commercials featuring Indiana Pacers legend Reggie Miller. The answer may surprise you its none other than actor and comedian Kevin James! Basketball HOFer Reggie Miller is partnering with Wendy's for the fourth straight year to star in new creative spots for the "Squares the Beef" campaign. Just like Curry, Miller was a sharpshooting specialist who also had a strong . Wendy's has recruited another former pro athlete named Reggiethis time, retired running back and current TV commentator Reggie Bushto hype its breakfast menu. Submissions should come only from actors, their parent/legal guardian or casting agency. Optimize TV Ad Spend With Q1 2023 Insights. He even goes so far as to say that he would choose Wendys over a trip to Hawaii! (REUTERS/Dominick Reuter / Reuters Photos), FOX Business Flash top headlines for March 8. The advertising agency VMLY&R creates a funny commercial for Wendy's. The Wendy's advert features Reggie Bush, a former American football running back who now serves as an on-air college football analyst for Fox Sports. A couple things I always do take from my Wendys shoots because they have these very cool glide-on slippers that you see in the commercials," he told Fox Business. Last year Miller starred in ads promoting its breakfast offerings. She is an actress and writer, known for Where'd You Go, Bernadette (2019) and Mr. Iglesias (2019). Selection Sunday is on March 13 with the First Four beginning March-15 and the first round tipping off on March 17-18. Kathryn Feeney. New to Wendys NCAA program this year are takeovers in Las Vegas, where the draw for tournament seedingknown as Selection Sunday, March 13has become something of an event on its own; and in New Orleans, where the mens Final Four are scheduled April 2-4. Once verified, the information you provide will be displayed on our site. But the colors are great. The new . This year's NCAA-themed push should helpWendys achieve its overarching 2022 brand goals, he said, which include continuing to build its nascent breakfast business and its digital relationships with fans, while emphasizing differentiated items like its revamped french fries and recently introduced Hot Honey sandwiches. Wendys, which surpassed Burger King as the nations second-largest burger chain in 2020 (it remains a distant second to McDonalds) wants to keep growing its breakfast business. The commercial shows how much he loves Wendys by including footage of him eating at the restaurant and enjoying their food. About the March Madness effort he said, "our fans will see the square and taste the difference throughout our month-long activations and lineup of delicious digital deals. Miraculously! Reggie Miller is going to be featured in more Wendy's spots. The first person to spell out "Half-off Breakfast Orders in the Wendy's App" loses. By using iSpot.tv, you accept our, McDonald's Bacon, Egg & Cheese McGriddles. By using iSpot.tv, you accept our. The peppers are typically red or green in color, and have a mild to medium level of heat. Check out our FAQ Page. 2023 FOX News Network, LLC. Reggie Miller returns to promote Wendy's during March Madness. Back during last year's NBA bubble and this spring's March Madness bubble, Wendy's created a campaign about Reggie Miller's obsession with Wendy's breakfast. In the past 30 days, commercials featuring Reggie Miller have had 51,190 airings. 3. We have a core differentiation in the food, we know a lot about our consumers and what matters to them, and so when we engage, it comes across as authentic, not a logo slap or engagement in some gaming environment where its like, Why is this brand here at this moment? It makes sense authentically.. Well continue to focus on ways to bring great flavors that no one else in the category can, and in our partnerships, and how we develop programming, leaning in the way others cant.. Optimize TV Ad Spend With Q1 2023 Insights. Basketball HOFer Reggie Miller is moving back into a Wendy's restaurant in a series of lighthearted ads again this year, as part of the fast food chain's advertising and promotion tied to the NCAA men's and women's college basketball tournaments. Have questions about this ad or our catalog? Wendy's. It's Reggie Miller! Reggie Miller was more of a scorer than a stealer in his NBA days. Submit ONCE per commercial, and allow 48 to 72 hours for your request to be processed. By using iSpot.tv, you accept our, Wendy's Breakfast Biscuits TV Spot, '$1 for Every Bucket' Featuring Reggie Miller, Wendy's Honey Butter Chicken Biscuit TV Spot, 'Reggie Renews His Lease' Featuring Reggie Miller, Wendy's Dave's Single TV Spot, 'March Madness: Lunchtime' Featuring Reggie Miller', Wendy's TV Spot, 'Square Hamburger' Featuring Reggie Miller, Wendy's TV Spot, 'Move-In: March Madness' Featuring Reggie Miller, The General TV Spot, 'Uncle Drew: Everything To Prove', Wendy's Dave's Single TV Spot, 'Buzzer Beater' Featuring Reggie Miller, Wendy's Breakfast TV Spot, 'March Madness: Schooled' Featuring Reggie Miller, Wendy's TV Spot, 'March Madness: Horse' Featuring Reggie Miller, Wendy's Breakfast Baconator TV Spot, 'March Madness: Cannon' Featuring Reggie Miller, Wendy's Breakfast TV Spot, 'Reggie With the W' Featuring Reggie Miller, Kenny Smith, Wendy's TV Spot, 'March Madness: Half Off Breakfast' Featuring Reggie Miller, NBA Cares TV Spot, 'COVID-19 Vaccines: Back to Normal', Wendy's TV Spot, 'Live-In Guest' Featuring Reggie Miller, American Heart Association TV Spot, 'Essential' Featuring William Shatner, Morgan Freeman, NBA 2021 All-Star Voting TV Spot, 'They Give It Their All', Centers for Disease Control and Prevention TV Spot, 'Power Through'. When Reggie's breakfast Baconator comes through, the team loads his tasty sandwich into a T-shirt gun and fires it directly into the former-NBA star's hands as he lounges in a comfy chair -- the .
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